One of the factors considered when planning a publicity campaign is?

Playing the audience is a crucial factor when planning a publicity campaign because it involves understanding the interests, preferences, and behaviors of the target demographic. By tailoring messages and strategies that resonate with the audience, a campaign can effectively capture attention and drive engagement. This approach enhances the effectiveness of the campaign by ensuring that the promotional content is relevant and appealing, thus increasing the likelihood of a positive response.

Understanding the instructors, while important for the overall integrity of the program, does not directly relate to the mechanics of audience engagement in a publicity context. Identifying competitors is useful for positioning but does not directly influence how the audience perceives the campaign. Selecting promotional materials is an operational detail that supports the overall strategy but is not as fundamental as connecting emotionally and intellectually with the audience to ensure the message is received and appreciated.